Sunday, 25 March 2007

Shoe throwing

I am currently reading Words in Ads by Greg Myers, for my Communication lectures on advertising. It's relatively interesting as I obviously see adverts all the time, and also the author happens to be quite funny at points.

In the chapter I'm currently on, Myers uses the example of a US television advertisement for a company that sells bonds, with the slogan 'Nuveen. The Human Bond.' On this, he comments:

"A viewer may either come to see the financial instrument in terms of their familial links, or throw a shoe at the television to express their disgust that all human relatioships were being reduced to a financial investment. (I threw a shoe.)"

The slogan was an example of a polysemic pun, by the way.

It made me smile to imagine this highly intelligent lecturer throwing a shoe at his TV in disgust :)

And I also had to smile at the thought that I am not the only one that occasionally gets that particular urge. On one particular occasion, when I was at the cinema waiting for a film to start, I witness one of the Remington adverts that contains the slogan It's what's on the outside that counts. Someone on LiveJournal describes the adverts well here. I actually did want to throw things. But as I was wearing boots and have appalling over-arm technique, I decided against it.

Of course, the film I was waiting to see was The Devil Wears Prada so if I wanted to be presented with a message that wasn't "You don't have to be beautiful but it sure helps" then I was admittedly in the wrong place.

Well, on with my reading...
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Listening to: Come What(ever) May - Stone Sour
Wearing: Pyjamas and a hoodie...yeah!
Daydreaming about: Johnny Depp in Chocolat - was on TV last night.

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